Omnichannel sales

Successful in all channels

The boundaries between classic direct selling, bricks-and-mortar trading, and eCommerce are continuing to dissolve. Customers expect a first-class shopping experience – across all channels. Companies need a well thought-out omnichannel strategy that makes it easy for the sales team, dealers, and other sales partners to engage with prospective customers and sell both products and entire solutions. The customers themselves should also be offered a modern self-service tool during their research phase to find the perfect solution and create a unique product experience. With a CPQ solution, you generate a future-oriented platform that ensures sustainable success for your omnichannel sales.

Benefits at a glance:

  • Consistent product communication across all channels
  • Sell more easily and generate leads
  • Product experiences and self-service

One solution for all applications

The encoway CPQ platform is the basis for successfully marketing your portfolio over a wide range of channels – both today and in the future. Even application scenarios that you may not yet be aware of can be easily added as required. This ensures your success and prepares you for future challenges. encoway CPQ ensures that all sales and marketing channels are always provided with up-to-date information. Due to the existing CRM integration and integration into ERP systems, changes in customer data or adjustments to the portfolio are implemented immediately. This reduces the maintenance effort and avoids mistakes.

Consistent product and price communication

A CPQ system that is centrally anchored in the company ensures high quality advice across all sales channels. It allows you to introduce more transparency into your sales process and create consistent product and price communication. The employees can easily view all the interactions of an existing or prospective customer that are relevant for a quotation – for example, a product variant that they have configured themselves in the webshop, or a quotation already received by the customer.


encoway CPQ in combination with SAP Hybris eCommerce

SAP Hybris eCommerce customers can easily have the encoway CPQ Showroom web configurator incorporated into their sales solution as a REST service from hybris partners. The look and feel of the configurator can be customised to match the company’s corporate design.


Uncomplicated user experience

With Guided Selling and the target-group-oriented provision of information via a configurator, every user receives the support they need in order to quickly and easily find the perfect solution, no matter how complex and varied the portfolio is. The intuitive operation allows the user to navigate quickly and easily through all the products and services. Enhanced with a visual product configuration, it allows you to offer your customers individual product experiences, and provide sales with an effective tool to clearly illustrate complex products and solutions and impress the customer.

Generate sales and leads

A product configurator integrated into your website allows you to generate new leads and sales effectively and efficiently. Prospective customers can configure even the most complex products and solutions without any prior knowledge. The solution – technically tested by the rule set – can then be ordered directly or sent as a request to the sales department.


Useful information about Omnichannel sales