{"id":78800,"date":"2025-10-15T12:07:40","date_gmt":"2025-10-15T10:07:40","guid":{"rendered":"https:\/\/www.encoway.de\/blog\/ai-innovations-at-encoway-lab\/"},"modified":"2026-10-01T15:07:08","modified_gmt":"2026-10-01T13:07:08","slug":"ai-innovations-at-encoway-lab","status":"publish","type":"post","link":"https:\/\/www.encoway.de\/en\/news\/ai-innovations-at-encoway-lab\/","title":{"rendered":"Now live: AI-powered software innovations from the encoway LAB"},"content":{"rendered":"\t\t
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How a university project became a driver of innovation \u2013 and why AI at encoway is more than just a trend<\/h3>


Have you already discovered our new page about the<\/span> encoway LAB<\/a><\/strong><\/span>? From now on, we\u2019ll be sharing regular insights into the digital solutions our software teams are developing today for the industry of tomorrow. At the encoway LAB, we collaborate closely with customers, partners, universities, and start-ups to create innovative digital tools for the industrial sector. This open innovation work isn\u2019t a side project for us \u2013 it\u2019s been part of our DNA since day one. And nowhere is that more evident than in a topic that has accompanied encoway from its founding days to today\u2019s innovation lab: Artificial Intelligence.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How it all began: Our foundation in AI <\/span><\/b><\/h3>


The story of encoway GmbH didn\u2019t start with a business plan \u2013 it started with an AI project. In the mid-1990s, <\/span>Lenze SE<\/span><\/a> was looking for a digital solution to configure its gear motors. The goal was ambitious: not just configuring individual motors, but entire drive systems with numerous complex components. The software systems available at the time quickly reached their limits \u2013 something entirely new was needed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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May 2000: The founders of engenion GmbH & Co KG, which later became encoway (encoway CEO Christoph Ranze, far left; Head of Modeling Stefan Keinitz, fourth from left)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Lenze found what it was looking for at the Center for Computing Technologies (TZI)<\/a><\/span><\/span> at the University of Bremen. There, researchers were working on knowledge-based configuration, intelligent software systems \u2013 and artificial intelligence. However, AI back then meant something very different than it does today. Early AI systems were symbolic and rule-based: constraint networks, ontologies, inheritance logic \u2013 technologies that aimed to translate human thinking into structured logic. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A team at TZI combined these approaches and developed the \u201cDrive Solution Designer\u201d \u2013 a completely new configuration solution. In doing so, they laid the foundation not only for an innovative software product, but also for the Europe-wide market leader<\/a> in CPQ<\/a> and product configuration that encoway is today. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"The topic of AI had us hooked from the very beginning.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Stefan Keinitz<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Head of Product Modeling at encoway and team member since 1999 <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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AI today \u2013 Software innovation in the encoway LAB <\/span><\/b><\/h3>

Over the past five years, AI technologies have evolved at breathtaking speed. What began with constraint networks has now become generative AI and large language models \u2013 and who knows what\u2019s next? We continue to work intensively with AI and apply it wherever it brings real value to our\u00a0CPQ-solutions<\/a>.<\/span><\/p>

At the\u00a0<\/span>encoway LAB<\/span><\/a>,\u00a0we live this ambition every day: bringing together people from industry, research, and software development to solve real problems and quickly turn new technologies into practical solutions. For us, innovation means mastering complexity, sharing knowledge, and growing together. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Collaboration in the encoway LAB (CEO Christoph Ranze, fourth from left)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u201cOur customers want more than error-free configuration \u2013 they want to sell profitably. That\u2019s why we\u2019re expanding our portfolio through collaborative innovation. It\u2019s a return to our roots: just like back then, we identify market problems, experiment, build prototypes, and form real partnerships. That\u2019s how innovation works today.\u201d\n\n <\/div>\n\t\t\t\n\t\t\t\t\t\t
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Christoph Ranze<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Founder and CEO of encoway GmbH <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Software innovations from the encoway LAB<\/span><\/b> <\/span><\/h3>

Our AI and digital solutions are already in use and transforming how companies think and grow: <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Product-<\/span>to<\/span>-Market<\/span><\/span><\/strong><\/a><\/h5>

Our first AI-powered solution for strategically managing product variety. It analyzes <\/span>your portfolio, identifies low-margin variants, and delivers data-driven recommendations for profitable sales.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Explainable Guided Selling<\/span><\/span><\/strong><\/span><\/a><\/h5>

An AI-based product finder that turns technical data into interactive customer dialogues \u2013 and transparently explains how the AI arrives at its recommendations.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Knowledge Pilot<\/span><\/span><\/strong><\/a><\/h5>

A chatbot with a company-specific knowledge base that provides employees with fast, reliable answers \u2013 and continuously grows as your internal knowledge hub. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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BOQ-Importer<\/span><\/strong><\/a><\/h5>

Our new AI tool for processing specifications \u2013 fully automated from text recognition to proposal generation.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Translation ++ KI<\/strong><\/span><\/span><\/a><\/h5>

A new feature in encoway CPQ<\/a> that automatically translates product data directly within the system \u2013 context-aware and tailored to your company\u2019s terminology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Curious to learn more? <\/span><\/span> <\/span><\/h3>
<\/div>

If you\u2019d like to explore our software innovations and find your personal contact for each project, visit the new overview page for the encoway LAB.<\/span> <\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVisit the encoway LAB<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How a university project became a driver of innovation \u2013 and why AI at encoway is more than just a trend Have you already discovered our new page about the encoway LAB? From now on, we\u2019ll be sharing regular insights into the digital solutions our software teams are developing today for the industry of tomorrow. […]<\/p>\n","protected":false},"author":32,"featured_media":78779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[61],"tags":[],"download-filter":[],"news-filter":[137],"class_list":["post-78800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","news-filter-neuigkeiten-bei-encoway"],"yoast_head":"\nNow live: AI-powered software innovations from the encoway LAB | encoway<\/title>\n<meta name=\"description\" content=\"AI-powered software solutions are created in the encoway LAB. Discover the technologies shaping the industry of tomorrow \u2013 today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encoway.de\/en\/news\/ai-innovations-at-encoway-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now live: AI-powered software innovations from the encoway LAB\" \/>\n<meta property=\"og:description\" content=\"AI-powered software solutions are created in the encoway LAB. 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