{"id":79426,"date":"2025-11-12T13:48:56","date_gmt":"2025-11-12T12:48:56","guid":{"rendered":"https:\/\/www.encoway.de\/?p=79426"},"modified":"2025-12-12T11:10:38","modified_gmt":"2025-12-12T10:10:38","slug":"study-b2b-sales-for-highly-configurable-products-in-2030","status":"publish","type":"post","link":"https:\/\/www.encoway.de\/en\/news\/study-b2b-sales-for-highly-configurable-products-in-2030\/","title":{"rendered":"New study provides in-depth insights into B2B sales of highly configurable products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79426\" class=\"elementor elementor-79426 elementor-79425\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b991c98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b991c98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c32678\" data-id=\"5c32678\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d00fa5 p-info elementor-widget elementor-widget-text-editor\" data-id=\"3d00fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Key market changes for manufacturers of multi-variant products, including recommendations on how companies can remain competitive in 2030.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc5a3e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc5a3e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08c98a0\" data-id=\"08c98a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b4a2da elementor-widget elementor-widget-text-editor\" data-id=\"5b4a2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our new study, we got to the bottom of the most burning questions surrounding B2B sales and examined the key changes in the market. The study &#8220;<a href=\"https:\/\/www.encoway.de\/en\/downloads\/study-b2b-sales-2030\/\"><strong>B2B sales of multi-variant products 2030&#8243;<\/strong><\/a> summarizes the most important results from more than 150 responses from the market. <\/p>\n<p>Buying behavior in B2B is changing rapidly. Today, prospective customers complete two thirds to three quarters of their decision-making process online before they make initial contact with the supplier. If you are not visible here or do not offer relevant content, you will lose potential customers.  <\/p>\n<p>In the study you will learn,<\/p>\n<ul>\n<li>about the challenges that manufacturing companies face in variant management today,<\/li>\n<li>how companies are dealing with the trend towards hybrid sales,<\/li>\n<li>where particularly great potential is seen in digitalization,<\/li>\n<li>where artificial intelligence is predicted to play a major role in sales &#8211; and where not.<\/li>\n<\/ul>\n<p>The results show: Companies that invest in digital consistency, variant management and innovative technologies now will secure decisive advantages for the future.<\/p>\n<p>Find out for yourself what challenges and perspectives characterize B2B sales and benefit from forward-looking solutions:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0f5cec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0f5cec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f37a42b\" data-id=\"f37a42b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c282db0 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"c282db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-80358 post type-post status-publish format-standard has-post-thumbnail hentry category-downloads category-study\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.encoway.de\/en\/study\/study-b2b-sales-2030\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"188\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Studie-B2B-Vertrieb-2023-Header-768x188.jpg\" class=\"attachment-medium_large size-medium_large wp-image-78994\" alt=\"Studie B2B-Vertrieb 2023\" loading=\"eager\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Studie-B2B-Vertrieb-2023-Header-768x188.jpg 768w, https:\/\/www.encoway.de\/wp-content\/uploads\/Studie-B2B-Vertrieb-2023-Header-300x73.jpg 300w, https:\/\/www.encoway.de\/wp-content\/uploads\/Studie-B2B-Vertrieb-2023-Header-1024x251.jpg 1024w, https:\/\/www.encoway.de\/wp-content\/uploads\/Studie-B2B-Vertrieb-2023-Header-1536x376.jpg 1536w, https:\/\/www.encoway.de\/wp-content\/uploads\/Studie-B2B-Vertrieb-2023-Header.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.encoway.de\/en\/study\/study-b2b-sales-2030\/\" >\n\t\t\t\tStudy | B2B Sales for highly configurable products in 2030\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.encoway.de\/en\/study\/study-b2b-sales-2030\/\" aria-label=\"Read more about Study | B2B Sales for highly configurable products in 2030\" tabindex=\"-1\" >\n\t\t\tRead more \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our new study shows how B2B sales of multi-variant products will change by 2030. Find out what challenges manufacturers will face, where the greatest potential for digitalization lies and how AI will influence sales. Get insights and recommendations for action now!  <\/p>\n","protected":false},"author":28,"featured_media":79594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[61],"tags":[],"download-filter":[],"news-filter":[137],"class_list":["post-79426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","news-filter-neuigkeiten-bei-encoway"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New study provides in-depth insights into B2B sales of highly configurable products | encoway<\/title>\n<meta name=\"description\" content=\"New study on B2B sales of highly configurable products in 2030: trends, challenges and digital opportunities for manufacturers.\" \/>\n<meta name=\"robots\" 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