{"id":80358,"date":"2025-10-28T11:03:04","date_gmt":"2025-10-28T10:03:04","guid":{"rendered":"https:\/\/www.encoway.de\/blog\/study-b2b-sales-2030\/"},"modified":"2025-12-12T11:38:36","modified_gmt":"2025-12-12T10:38:36","slug":"study-b2b-sales-2030","status":"publish","type":"post","link":"https:\/\/www.encoway.de\/en\/study\/study-b2b-sales-2030\/","title":{"rendered":"Study | B2B Sales for highly configurable products in 2030"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"80358\" class=\"elementor elementor-80358 elementor-78992\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d4558b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d4558b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-711fa20\" data-id=\"711fa20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4fc7a2 elementor-widget elementor-widget-text-editor\" data-id=\"e4fc7a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this study, we got to the bottom of the most burning questions surrounding B2B sales. We conducted interviews and surveys on the following issues: <\/p><ul><li>What are the current business challenges in B2B sales?<\/li><li>How does variant management work?<\/li><li>How is the buyer journey changing in B2B sales?<\/li><li>What role does digitalization play and what role does CPQ play?<\/li><li>How can artificial intelligence support B2B sales?<\/li><\/ul><p> <\/p><p>B2B buying behavior has changed dramatically in recent years. Prospective customers already spend around two thirds or more of their buyer journey online before they make contact with potential suppliers! If you can&#8217;t be found online today and don&#8217;t provide the necessary content, you won&#8217;t be able to convince them.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3dd3e elementor-widget elementor-widget-testimonial\" data-id=\"5d3dd3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Identification with the supplier has decreased significantly in recent years.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Jens Ehler<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Director Corporate Portfolio Management, DEHN SE<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e628900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e628900\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-39183e0\" data-id=\"39183e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac2adb elementor-widget elementor-widget-text-editor\" data-id=\"3ac2adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We wanted to know what is currently driving manufacturers of highly varied products. Dealing with the B2B sales of the future is unavoidable for every manufacturing company, driven by cost pressure, the shortage of skilled workers, demographic change and other factors.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6825ebc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6825ebc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81b5ccb\" data-id=\"81b5ccb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcecd88 elementor-widget elementor-widget-text-editor\" data-id=\"dcecd88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This study provides you with the most important results from more than 150 responses from the market. Benefit from the summarized evaluations and promising solutions. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff38f1 elementor-widget elementor-widget-testimonial\" data-id=\"7ff38f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\"Customers are the dominant factor in the game!\"<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Michael Knobloch<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Vice President Global Market Development, HAWE Hydraulik SE<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In this study, we got to the bottom of the most burning questions surrounding B2B sales. We conducted interviews and surveys on the following issues: What are the current business challenges in B2B sales? How does variant management work? How is the buyer journey changing in B2B sales? What role does digitalization play and what [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":78994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[57,203],"tags":[],"download-filter":[],"news-filter":[],"class_list":["post-80358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-downloads","category-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Study | B2B Sales for highly configurable products in 2030 | encoway<\/title>\n<meta name=\"description\" content=\"Get the survey results on the most pressing B2B sales issues for variant manufacturers \u25baRead the study now\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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