{"id":84870,"date":"2026-03-17T15:09:39","date_gmt":"2026-03-17T14:09:39","guid":{"rendered":"https:\/\/www.encoway.de\/blog\/encoway-expands-portfolio-with-b2b-e-commerce\/"},"modified":"2026-03-20T11:33:21","modified_gmt":"2026-03-20T10:33:21","slug":"encoway-expands-portfolio-with-b2b-e-commerce","status":"publish","type":"post","link":"https:\/\/www.encoway.de\/en\/news\/encoway-expands-portfolio-with-b2b-e-commerce\/","title":{"rendered":"encoway expands portfolio with powerful B2B e\u2011commerce product"},"content":{"rendered":"\t\t
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encoway is further expanding its solution portfolio for digital sales and, as part of a strategic partnership, is adding the established B2B<\/span>\u2011<\/span><\/span>e<\/span><\/span>\u2011<\/span><\/span>commerce<\/span><\/span>\u2011<\/span><\/span>solution from Possehl Online Solutions. Under the new name encoway Commerce<\/a> the product complements the existing offering around<\/span> CPQ<\/a> and <\/span>dynamic sales steering<\/span><\/a> (P2M)<\/span>, creating an end\u2011to\u2011end customer journey from configuration to digital checkout.<\/span>
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For more than 25 years, encoway has been one of the leading providers of CPQ, configuration solutions, and variant management.\u00a0With encoway Commerce<\/a> <\/span>encoway now offers an integrated sales tool that enables industrial SMEs to seamlessly map their complex products and variant structures in digital sales.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\tIn mechanical and plant engineering, it is crucial to make complex products and spare parts easily accessible online. With encoway Commerce, we provide an e\u2011commerce solution that makes this complexity manageable and enables companies to successfully take the step into digital sales. Together with Possehl Digital, we are creating a robust and scalable foundation. \t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tSebastian Behnen, member of the management board, encoway<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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encoway Commerce \u2013 fully digital sales from the first click to checkout<\/span><\/b><\/h3>

Sales teams in industrial SMEs face increasing pressure: product portfolios are becoming more complex, customers expect digital self\u2011service experiences, companies want to reduce service efforts, and new digital business models are gaining importance. At the same time, sales processes must remain fast, efficient, and scalable. Many SMEs also struggle with heterogeneous system landscapes, manual quotation processes, and limited resources for digitalization. <\/span><\/p>

encoway Commerce addresses these challenges by making it possible to structure complex industrial products online, automate quotation processes, and integrate customers directly through intuitive <\/strong><\/span><\/span>self-service <\/strong>flows<\/strong>.<\/span> The solution is specifically designed for the industry\u2011specific needs of medium\u2011sized manufacturing companies.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Companies<\/span>\u00a0benefit from a consistent sales experience along the entire digital customer journey.<\/strong> No-<\/span>code<\/span><\/span>–<\/span><\/span>configurability <\/span><\/span>ensures short time<\/span><\/span>\u2011<\/span><\/span>to<\/span><\/span>\u2011<\/span><\/span>market<\/span><\/span>\u2011<\/span><\/span>time\u2011to\u2011market cycles, while the high level of standardization combined with deep industry specialization ensures that even complex industrial business rules can be easily digitized. The solution is also based on a stable technological foundation, continuously developed and supported by Possehl Digital Services<\/a>. encoway Commerce integrates flexibly into existing system landscapes and connects seamlessly with CPQ <\/span><\/span>to ensure consistent product and pricing data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Through its close alignment with encoway\u2019s CPQ technologies, the new solution enables additional scenarios for digital sales processes (e.g., self\u2011service configuration) <\/span><\/span>and helps companies reach their customers even more precisely and efficiently.<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\tencoway is the ideal partner for us because the company does not see commerce in isolation, but as part of an end\u2011to\u2011end industrial sales process. Together, we offer a solution that brings together standardization, flexibility, and deep industry expertise in a meaningful way. \t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tChristoph Ha\u00df, Managing Director, Possehl Digital<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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About Possehl Online Solutions<\/span><\/b> <\/span><\/h4>

Possehl Online Solutions<\/a> develops and operates industry\u2011specific B2B shop solutions for industrial SMEs. The focus lies on economically predictable, standardized commerce platforms that adapt to complex product and sales structures. As part of the Possehl Digital portfolio, the company works closely with Possehl Digital Services<\/a>, which takes on the technical responsibility for operation, further development, and integration. This way, Possehl Online Solutions combines market\u2011driven commerce expertise with a long\u2011term stable technological foundation. <\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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B2B e\u2011commerce that understands industry<\/h3>

\"Homepageencoway Commerce turns complex products into an intuitive shopping experience. From CPQ to checkout, everything runs seamlessly, automatically, and at scale \u2014 for faster deals and happier customers. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLearn more now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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encoway is further expanding its solution portfolio for digital sales and, as part of a strategic partnership, is adding the established B2B\u2011e\u2011commerce\u2011solution from Possehl Online Solutions. Under the new name encoway Commerce the product complements the existing offering around CPQ and dynamic sales steering (P2M), creating an end\u2011to\u2011end customer journey from configuration to digital checkout. […]<\/p>\n","protected":false},"author":32,"featured_media":84853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[61],"tags":[],"download-filter":[],"news-filter":[137],"class_list":["post-84870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","news-filter-neuigkeiten-bei-encoway"],"yoast_head":"\nencoway Commerce: New B2B e\u2011commerce for industry<\/title>\n<meta name=\"description\" content=\"New B2B e\u2011commerce solution from encoway: End\u2011to\u2011end digital sales from configuration to checkout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.encoway.de\/en\/news\/encoway-expands-portfolio-with-b2b-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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