{"id":97935,"date":"2026-09-28T16:53:57","date_gmt":"2026-09-28T14:53:57","guid":{"rendered":"https:\/\/www.encoway.de\/?page_id=97935"},"modified":"2026-09-28T16:53:58","modified_gmt":"2026-09-28T14:53:58","slug":"product-to-market-gestire-in-modo-profittevole-i-portafogli-di-prodotti-2","status":"publish","type":"page","link":"https:\/\/www.encoway.de\/it\/ueber-encoway\/product-to-market-gestire-in-modo-profittevole-i-portafogli-di-prodotti-2\/","title":{"rendered":"Product-to-Market: gestire in modo profittevole i portafogli di prodotti"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"97935\" class=\"elementor elementor-97935 elementor-97933\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c2d603 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c2d603\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5395382\" data-id=\"5395382\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a04c318 elementor-widget elementor-widget-text-editor\" data-id=\"a04c318\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Ci\u00f2 che puoi vendere non \u00e8 sempre ci\u00f2 che dovresti vendere!<br><br><\/strong><\/h2>\n<p>Le aziende industriali con un\u2019elevata variet\u00e0 di prodotti sono sotto una forte pressione: portafogli di prodotti in crescita aumentano la complessit\u00e0 nelle vendite, fanno lievitare i costi e rendono pi\u00f9 difficile l\u2019ottimizzazione mirata dei margini. Product-to-Market \u00e8 la prima soluzione che rende gestibile la variet\u00e0 di prodotti e la trasforma in profitto misurabile. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1219a elementor-widget elementor-widget-button\" data-id=\"2a1219a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#contatto-P2M\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prova ora Product-to-Market<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31ceaa5\" data-id=\"31ceaa5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-caf0b8c elementor-widget elementor-widget-image\" data-id=\"caf0b8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/2025-P2M-Laptop.png\" class=\"attachment-full size-full wp-image-69368\" alt=\"Auf dem Bildschirm eines aufgeklappten Laptops sind Dashboards mit \u00dcbersichtsgrafiken und Zahlenreihen zu sehen.\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/2025-P2M-Laptop.png 600w, https:\/\/www.encoway.de\/wp-content\/uploads\/2025-P2M-Laptop-300x250.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b43147 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b43147\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6ed6ae\" data-id=\"e6ed6ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-836ed0d elementor-widget elementor-widget-spacer\" data-id=\"836ed0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e15a309 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e15a309\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-792ee5b\" data-id=\"792ee5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c942056 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c942056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Quali rischi comporta la variet\u00e0 nel portafoglio prodotti? <\/strong><\/h2><p><br>La variet\u00e0 nel portafoglio prodotti apre opportunit\u00e0. Ma senza trasparenza e una gestione mirata, pu\u00f2 rapidamente diventare un rischio. <\/p><p><strong>Le conseguenze:<\/strong><\/p><ul><li>Portafogli di prodotti in crescita senza una chiara priorit\u00e0<\/li><li>Margini in calo con costi di complessit\u00e0 in aumento<\/li><li>Vendite basate sull\u2019intuizione invece che sulla redditivit\u00e0<\/li><li>Un flusso incontrollabile di dati di vendita<\/li><li>Decisioni aziendali basate su supposizioni invece che su fatti<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f75f01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f75f01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-acfe8e5\" data-id=\"acfe8e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4adc1b5 elementor-widget elementor-widget-spacer\" data-id=\"4adc1b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c24b2c elementor-widget__width-initial elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"1c24b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLa mancanza di trasparenza nella gestione delle varianti porta a una navigazione alla cieca: nel lungo periodo le aziende vendono troppo lentamente, a costi troppo elevati e con una redditivit\u00e0 insufficiente.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7ffecb\" data-id=\"c7ffecb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dc3091 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5dc3091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"221\" height=\"300\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Nudge-2-221x300.png\" class=\"attachment-medium size-medium wp-image-88411\" alt=\"Ein kleines, gr\u00fcnes M\u00e4nnchen schaut mit einem blauen Fernrohr in die Ferne.\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Nudge-2-221x300.png 221w, https:\/\/www.encoway.de\/wp-content\/uploads\/Nudge-2.png 275w\" sizes=\"(max-width: 221px) 100vw, 221px\" loading=\"eager\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c336cb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c336cb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ff5d60\" data-id=\"8ff5d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5f2d99 elementor-widget elementor-widget-spacer\" data-id=\"e5f2d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaa6de1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaa6de1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6bd21c\" data-id=\"b6bd21c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51fe129 elementor-widget elementor-widget-heading\" data-id=\"51fe129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ripensare le vendite. Gestire attivamente portafogli di prodotti complessi.  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a5c0cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a5c0cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-276d94c\" data-id=\"276d94c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4497f23 elementor-widget elementor-widget-counter\" data-id=\"4497f23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">migliore performance di consegna<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+ <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"25\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e80be08\" data-id=\"e80be08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a84c9bd elementor-widget elementor-widget-counter\" data-id=\"a84c9bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">meno ordini a basso margine<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"50\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5af50ac\" data-id=\"5af50ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b7906a elementor-widget elementor-widget-counter\" data-id=\"3b7906a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">aumento dei margini <\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+ <\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"10\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-723de3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"723de3a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d18d558\" data-id=\"d18d558\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab7803b elementor-widget elementor-widget-spacer\" data-id=\"ab7803b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5814495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5814495\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdad1fc\" data-id=\"cdad1fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ad9d0 elementor-widget elementor-widget-heading\" data-id=\"d5ad9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come supporta Product-to-Market la gestione di portafogli di prodotti complessi? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8f2e11a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8f2e11a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-946bd92\" data-id=\"946bd92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f28d420 elementor-widget elementor-widget-text-editor\" data-id=\"f28d420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product-to-Market (P2M) \u00e8 la prima <strong>soluzione software basata su IA per la gestione del portafoglio nelle vendite<\/strong>. Analizza i dati di vendita e di prodotti, valuta ogni variante di prodotto in base al suo contributo di valore per l\u2019azienda e orienta le vendite verso il massimo margine, l\u2019affidabilit\u00e0 delle consegne e la pianificabilit\u00e0. I d<span data-teams=\"true\">ipendenti<\/span>\u00a0delle vendite ricevono raccomandazioni direttamente nel sistema che utilizzano abitualmente \u2013 e non dopo anni, ma dopo settimane.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-19e712f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19e712f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4887666\" data-id=\"4887666\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77365c7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"77365c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Product-Scores <\/h3><p><strong>Riconoscere a colpo d\u2019occhio se un ordine conviene<\/strong><\/p><p>Product-to-Market analizza i tuoi dati di vendita e valuta ogni variante di prodotto sulla base di criteri strutturati come margine, disponibilit\u00e0, complessit\u00e0 e rilevanza strategica. I risultati vengono visualizzati come <strong>Product Scores<\/strong> direttamente nei tuoi sistemi di vendita abituali \u2013 come <a href=\"https:\/\/www.encoway.de\/it\/prodotti\/\">CPQ<\/a> o CRM. In questo modo il tuo team di vendita riconosce subito quali prodotti sono economicamente sensati \u2013 e quali \u00e8 meglio evitare.  <\/p><p>I Product Scores vengono presentati come <strong>nudges <\/strong>contestuali: raccomandazioni concrete su prodotti ad alto margine, alternative di prodotto sensate e potenziali di cross-selling. In questo modo la gestione delle vendite diventa efficace, senza sovraccaricare il team commerciale. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ca009c1\" data-id=\"ca009c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6abd67 elementor-widget elementor-widget-spacer\" data-id=\"a6abd67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9409e14 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"9409e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"234\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Product-Score-Beispiel.png\" class=\"attachment-large size-large wp-image-88659\" alt=\"Neben einer kofferf\u00f6rmigen Maschine ist ein Ampelsystem zu sehen, auf dem die Kennzeichnungen A, B, C, D und E farbig von gr\u00fcn nach rot hinterlegt sind.\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Product-Score-Beispiel.png 500w, https:\/\/www.encoway.de\/wp-content\/uploads\/Product-Score-Beispiel-300x140.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3628da0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3628da0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c2ba01\" data-id=\"7c2ba01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0b8944 elementor-widget elementor-widget-text-editor\" data-id=\"e0b8944\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Impact Dashboard<\/h3>\n<p><strong>Individuare i potenziali inutilizzati<\/strong><\/p>\n<p>Nella dashboard Impact, Product-to-Market sintetizza i dati di vendita rilevanti in informazioni chiare. Vedi a colpo d\u2019occhio come le misure influenzano il margine, la performance del portafoglio e il comportamento di vendita e dove si trovano opportunit\u00e0 non sfruttate:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60900b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60900b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bafea0\" data-id=\"1bafea0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c780d87 elementor-widget elementor-widget-spacer\" data-id=\"c780d87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbd3cee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbd3cee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-995ea7d\" data-id=\"995ea7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb7e796 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"fb7e796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"601\" height=\"1024\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Nudgie-Zeigen-gruen-601x1024.png\" class=\"attachment-large size-large wp-image-88695\" alt=\"Ein kleines gr\u00fcnes M\u00e4nnchen zeigt mit einem wei\u00dfen Zeigestock nach rechts.\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Nudgie-Zeigen-gruen-601x1024.png 601w, https:\/\/www.encoway.de\/wp-content\/uploads\/Nudgie-Zeigen-gruen-176x300.png 176w, https:\/\/www.encoway.de\/wp-content\/uploads\/Nudgie-Zeigen-gruen-768x1308.png 768w, https:\/\/www.encoway.de\/wp-content\/uploads\/Nudgie-Zeigen-gruen-902x1536.png 902w, https:\/\/www.encoway.de\/wp-content\/uploads\/Nudgie-Zeigen-gruen.png 1052w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25f90e7\" data-id=\"25f90e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-252201a elementor-widget elementor-widget-spacer\" data-id=\"252201a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fdbfdd elementor-widget__width-initial elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"8fdbfdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tAttenzione! 15 clienti rischiano di abbandonare. Scopri ora quali sono concretamente e attua misure mirate.  \t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b708d91 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b708d91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2ceecb\" data-id=\"a2ceecb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d8df7e elementor-widget elementor-widget-spacer\" data-id=\"0d8df7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aeedde elementor-widget elementor-widget-menu-anchor\" data-id=\"0aeedde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"guida-P2M\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d228860 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d228860\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0cb9e5f\" data-id=\"0cb9e5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a90526d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a90526d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>La nostra guida per te da scaricare<\/h3><p><strong>Dalla navigazione alla cieca alla gestione dinamica delle vendite <\/strong><\/p><p>Il tuo team di vendita prende ogni giorno innumerevoli decisioni \u2013 ma spesso, nel momento decisivo, mancano le informazioni pi\u00f9 importanti. <\/p><p>La nostra guida pratica mostra come trasformare passo dopo passo la tua organizzazione commerciale passando da intuizione e decisioni ad hoc a una gestione basata sui dati e adattiva.<\/p><p><strong>Nella guida scoprirai: <\/strong><\/p><ul><li>perch\u00e9 il vero problema non \u00e8 la mancanza di dati, ma la mancanza di chiarezza nel momento della decisione.<\/li><li>come sviluppare sistematicamente la gestione delle vendite attraverso cinque livelli di maturit\u00e0.<br\/><br\/><\/li><li>quali passi concreti producono effetti immediati nelle vendite.<\/li><li>e come costruire con <strong>Product-to-Market<\/strong> una gestione dinamica delle vendite supportata dall\u2019IA.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a5a1ee\" data-id=\"2a5a1ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97a9cce elementor-widget elementor-widget-image\" data-id=\"97a9cce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"267\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Banner-Leitfaden-Dynamische-Vertriebssteuerung-1024x342.png\" class=\"attachment-large size-large wp-image-88578\" alt=\"Titelbild des Leitfadens &quot;Dynamische Vertriebssteuerung&quot;. Ein Mann junger im Anzug schaut ernst in die Kamera. Im Hintergrund sind gr\u00fcne Schlieren und Schemen von Menschen zu sehen.\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Banner-Leitfaden-Dynamische-Vertriebssteuerung-1024x342.png 1024w, https:\/\/www.encoway.de\/wp-content\/uploads\/Banner-Leitfaden-Dynamische-Vertriebssteuerung-300x100.png 300w, https:\/\/www.encoway.de\/wp-content\/uploads\/Banner-Leitfaden-Dynamische-Vertriebssteuerung-768x256.png 768w, https:\/\/www.encoway.de\/wp-content\/uploads\/Banner-Leitfaden-Dynamische-Vertriebssteuerung.png 1250w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f6dbdc elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"0f6dbdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({\nportalId: \"4029430\",\nformId: \"cd8f5fcc-ce0c-4f77-9e42-a716599e979d\",\nregion: \"na1\"\n});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a8c921 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a8c921\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52aeb0c\" data-id=\"52aeb0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b821176 elementor-widget elementor-widget-spacer\" data-id=\"b821176\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f209a51 elementor-widget elementor-widget-heading\" data-id=\"f209a51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product-to-Market: cos\u00ec i produttori con prodotti ad alta variabilit\u00e0 vendono finalmente in modo altamente profittevole <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f45f20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f45f20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97f3dad\" data-id=\"97f3dad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a75b267 elementor-widget elementor-widget-spacer\" data-id=\"a75b267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9d2a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9d2a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6340c20\" data-id=\"6340c20\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0f1757 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e0f1757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"223\" height=\"240\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Produktportfolio-Management.png\" class=\"attachment-full size-full wp-image-88743\" alt=\"Symbol-Portfolio-Management-Wei\u00dfe-Aktentasche-auf-blauem-Grund\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d410192 elementor-widget elementor-widget-spacer\" data-id=\"d410192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dcc8fb elementor-widget elementor-widget-text-editor\" data-id=\"5dcc8fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Gestione del portafoglio prodotti<br><br><\/h3><p>\u2026 ha sempre una visione chiara del mercato e dei prodotti.<\/p><p>\u2026 gestisce attivamente le varianti.<\/p><p>\u2026 prende decisioni basate sui fatti per un portafoglio snello e profittevole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b581866\" data-id=\"b581866\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07248c9 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"07248c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Vertrieb-Symbol.png\" class=\"attachment-full size-full wp-image-88758\" alt=\"Symbol-Vertrieb-Graph-mit-Pfeil-nach-oben-auf-blauem-Grund.\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Vertrieb-Symbol.png 223w, https:\/\/www.encoway.de\/wp-content\/uploads\/Vertrieb-Symbol-150x150.png 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9bd75 elementor-widget elementor-widget-spacer\" data-id=\"ca9bd75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c288826 elementor-widget elementor-widget-text-editor\" data-id=\"c288826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Vendite<\/h3><p><br>\u2026 riconoscono a colpo d\u2019occhio i prodotti ad alto margine.<\/p><p>\u2026 ricevono raccomandazioni contestuali direttamente nel sistema di vendita conosciuto.<\/p><p>\u2026 vendono in modo intuitivo ci\u00f2 che porta realmente valore all\u2019azienda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-04b3cdd\" data-id=\"04b3cdd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e722c6b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e722c6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"223\" height=\"223\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Geschaeftsfuehrung-Symbol.png\" class=\"attachment-full size-full wp-image-88761\" alt=\"Symbol-Gesch\u00e4ftsf\u00fchrung-wei\u00dfer-Stern-auf-blauem-Grund\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Geschaeftsfuehrung-Symbol.png 223w, https:\/\/www.encoway.de\/wp-content\/uploads\/Geschaeftsfuehrung-Symbol-150x150.png 150w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6e358 elementor-widget elementor-widget-spacer\" data-id=\"af6e358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dbe0e1 elementor-widget elementor-widget-text-editor\" data-id=\"0dbe0e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Direzione aziendale<\/h3><p><br>\u2026 gestisce in modo strategico invece che reattivo.<\/p><p>\u2026 prende decisioni sulla base di dati affidabili.<\/p><p>\u2026 crea sicurezza, agilit\u00e0 e redditivit\u00e0 \u2013 anche in mercati incerti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34c04cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34c04cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8cd9f\" data-id=\"7c8cd9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ae2cf elementor-widget elementor-widget-spacer\" data-id=\"e6ae2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec092a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec092a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5c4d74\" data-id=\"d5c4d74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b377d6c elementor-widget elementor-widget-heading\" data-id=\"b377d6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Domande frequenti su Product-to-Market <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2474e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2474e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f4ac4d\" data-id=\"6f4ac4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a5f840 elementor-widget elementor-widget-toggle\" data-id=\"8a5f840\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1451\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1451\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">In che modo Product-to-Market supporta le mie attivit\u00e0 di vendita?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1451\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1451\"><p>Product-to-Market supporta le vendite attraverso raccomandazioni operative concrete direttamente nel sistema di vendita. Invece di introdurre strumenti aggiuntivi, i collaboratori ricevono indicazioni chiare su quali prodotti sono profittevoli, disponibili e strategicamente sensati. Inoltre, dashboard dedicate creano trasparenza su performance del portafoglio, margini e rischi e supportano i responsabili delle vendite nella gestione mirata.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1452\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1452\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Qual \u00e8 la difficolt\u00e0 nella gestione di portafogli di prodotti complessi? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1452\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1452\"><p>Con l\u2019aumento della variet\u00e0 dei prodotti crescono i costi di complessit\u00e0, lo sforzo decisionale e la mancanza di trasparenza. Senza una gestione del portafoglio basata sui dati, \u00e8 difficile prendere decisioni economicamente sensate in modo coerente nelle vendite.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1453\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1453\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quando la variet\u00e0 nel portafoglio prodotti diventa un rischio? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1453\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1453\"><p>La variet\u00e0 diventa un rischio quando manca trasparenza su margini, contributi di valore e complessit\u00e0. In questo caso, troppe varianti portano a una riduzione della redditivit\u00e0 e a processi di vendita inefficienti.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1454\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1454\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Che cos\u2019\u00e8 la gestione delle varianti? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1454\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1454\"><p>Le aziende utilizzano la <a href=\"https:\/\/www.encoway.de\/it\/blog\/gestione-delle-varianti\/\">gestione delle varianti<\/a> per rendere controllabile una crescente variet\u00e0 di varianti \u2013 attraverso regole chiare, strutture modulari e una logica di prodotto coerente nelle vendite, nell\u2019ingegneria e nella produzione.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1455\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1455\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Che cos\u2019\u00e8 la gestione dinamica delle vendite?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1455\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1455\"><p>La gestione dinamica delle vendite descrive l\u2019allineamento basato sui dati delle decisioni commerciali alle condizioni di mercato, dei clienti e delle consegne. Con l\u2019aiuto di analytics e IA, i dati di vendita vengono continuamente analizzati e tradotti in raccomandazioni operative direttamente nel punto vendita. Nasce cos\u00ec un ciclo adattivo che affina continuamente priorit\u00e0 di prodotto, strategie e processi di vendita. Nel nostro <a href=\"#Leitfaden-P2M\">guida<\/a> scoprirai come trasformare passo dopo passo la tua organizzazione di vendita verso una gestione dinamica delle vendite.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1456\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1456\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Come posso ottimizzare i margini nel mio portafoglio prodotti? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1456\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1456\"><p>L\u2019ottimizzazione dei margini si ottiene identificando sistematicamente varianti profittevoli e non profittevoli. Product-to-Market crea trasparenza sul contributo di valore dei singoli prodotti e orienta le vendite verso configurazioni pi\u00f9 redditizie.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1457\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1457\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Come analizzo in modo efficiente i miei dati di vendita? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1457\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1457\"><p>Product-to-Market analizza automaticamente i dati di vendita e di prodotto, prioritizza le informazioni rilevanti e le rende disponibili in modo orientato alla decisione \u2013 senza analisi manuali o strumenti aggiuntivi.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1458\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1458\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quali vantaggi offre l\u2019uso dell\u2019IA nel product management? <\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1458\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1458\"><p>Product-to-Market utilizza l\u2019IA nel product management per riconoscere schemi complessi in grandi quantit\u00e0 di dati e valutare in modo coerente le varianti di prodotto in base al loro contributo di valore. In questo modo si creano basi decisionali scalabili e basate sui dati per la gestione del portafoglio e l\u2019ottimizzazione dei margini.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbe958a elementor-widget elementor-widget-spacer\" data-id=\"fbe958a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4200a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4200a3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ec3932\" data-id=\"8ec3932\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e2f7d3 elementor-widget elementor-widget-menu-anchor\" data-id=\"5e2f7d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"contatto-P2M\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b7e285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b7e285\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-129a70e\" data-id=\"129a70e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f064dc elementor-widget elementor-widget-heading\" data-id=\"4f064dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contatta ora il nostro team e testa Product-to-Market per tre mesi!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8eb4cd5 elementor-widget elementor-widget-text-editor\" data-id=\"8eb4cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In un sondaggio condotto su 120 aziende industriali abbiamo identificato le principali sfide nella gestione delle varianti. Con Product-to-Market offriamo la prima soluzione supportata dall\u2019IA per affrontarle. <\/p><p>Ricevi in pochi giorni <strong>Product Scores basati sui tuoi dati di vendita<\/strong>, insieme a preziosi <strong>insight sul portafoglio prodotti<\/strong>. Senza rischi, senza sforzi \u2013 ma con risultati immediatamente misurabili. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-195fa85\" data-id=\"195fa85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b276cb elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2b276cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Gianfranco-Pizzata-kreis-kopf-ueberstehend.png\" class=\"attachment-large size-large wp-image-65169\" alt=\"Profilbild Gianfranco Pizzata - encoway GmbH-Kontaktseite\" srcset=\"https:\/\/www.encoway.de\/wp-content\/uploads\/Gianfranco-Pizzata-kreis-kopf-ueberstehend.png 300w, https:\/\/www.encoway.de\/wp-content\/uploads\/Gianfranco-Pizzata-kreis-kopf-ueberstehend-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e824473 elementor-widget elementor-widget-text-editor\" data-id=\"e824473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Gianfranco Pizzata<\/strong><br\/>Nuovi affari<br\/>+39 392 2838403<br\/>Gianfranco.Pizzata@encoway.de<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ci\u00f2 che puoi vendere non \u00e8 sempre ci\u00f2 che dovresti vendere! Le aziende industriali con un\u2019elevata variet\u00e0 di prodotti sono sotto una forte pressione: portafogli di prodotti in crescita aumentano la complessit\u00e0 nelle vendite, fanno lievitare i costi e rendono pi\u00f9 difficile l\u2019ottimizzazione mirata dei margini. Product-to-Market \u00e8 la prima soluzione che rende gestibile la [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":98013,"parent":52490,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-97935","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product-to-Market: gestire in modo profittevole i portafogli di prodotti | encoway<\/title>\n<meta name=\"description\" content=\"Product-to-Market utilizza l\u2019IA per rendere gestibili i portafogli di prodotti e guidare le vendite, in modo basato sui dati, verso decisioni profittevoli.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" 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