eBook | encoway CPQ eCommerce

4 practical examples of omnichannel sales

The boundaries between direct sales, brick-and-mortar stores and e-commerce are becoming increasingly blurred. Customers expect a convenient shopping experience – across all channels. In order to keep pace with customer demands, companies do not just need a sophisticated omnichannel strategy. They also need to ensure that their IT infrastructure and processes support all current and future developments.

Read in the eBook how web configurators help to…

  • present and sell complex solutions successfully on the web using an online product finder.
  • guide customers to the right solution faster using a 3D configurator on the website.
  • support your dealers and sales partners to make it easier for them to offer a wide range of products.
  • generate leads via your own website and seamlessly pass them on to sales for further processing.

Practical examples from leading companies show how they have created software-supported and largely automated sales and marketing processes with encoway CPQ.