The boundaries between classic direct selling, bricks-and-mortar trading, and eCommerce are continuing to dissolve.
Customers expect a first-class shopping experience – across all channels. Companies need a well thought-out omnichannel strategy that makes it easy for the sales team, dealers, and other sales partners to engage with prospective customers and sell both products and entire solutions. The customers themselves should also be offered a modern self-service tool during their research phase to find the perfect solution and create a unique product experience. With a CPQ solution, you generate a future-oriented platform that ensures sustainable success for your omnichannel sales.
Benefits at a glance:
Customers with this solution:
One solution for all applications
The encoway CPQ platform is the basis for successfully marketing your portfolio over a wide range of channels – both today and in the future. Even application scenarios that you may not yet be aware of can be easily added as required. This ensures your success and prepares you for future challenges. encoway CPQ ensures that all sales and marketing channels are always provided with up-to-date information. Due to the existing CRM integration and integration into ERP systems, changes in customer data or adjustments to the portfolio are implemented immediately. This reduces the maintenance effort and avoids mistakes.
Consistent product and price communication
A CPQ system that is centrally anchored in the company ensures high quality advice across all sales channels. It allows you to introduce more transparency into your sales process and create consistent product and price communication. The employees can easily view all the interactions of an existing or prospective customer that are relevant for a quotation – for example, a product variant that they have configured themselves in the webshop, or a quotation already received by the customer.
Uncomplicated user experience
With Guided Selling and the target-group-oriented provision of information via a configurator, every user receives the support they need in order to quickly and easily find the perfect solution, no matter how complex and varied the portfolio is. The intuitive operation allows the user to navigate quickly and easily through all the products and services. Enhanced with a visual product configuration, it allows you to offer your customers individual product experiences, and provide sales with an effective tool to clearly illustrate complex products and solutions and impress the customer.
Generate sales and leads
The web configurator CPQ Showroom, which is integrated into your website, enables you to generate new leads and sales effectively and efficiently. Prospective customers can configure even the most complex products and solutions without any prior knowledge. The solution – technically tested by the rule set – can then be ordered directly or sent as a request to the sales department.
Useful information about web configurator
Get to know practical examples of omnichannel sales and learn how leading companies use encoway CPQ for lead generation and to sell complexe products online.
Read in our White Paper, how web configurators can sustainably support your omnichannel strategy, what tangible benefits it provides and what applications it is suitable for.
For consumer goods, online product configurators have long been the standard when it comes to selling customised products. For sophisticated B2B solutions, however, people often still search for these intelligent helpers in vain.
Get more out of your SAP Hybris eCommerce solution. With the encoway configurator it is neither complex nor expensive to implement.