encoway – Standard for Variety


encoway is the leading full-service provider for all areas of Configure Price Quote (CPQ) and market-oriented variant management for the manufacturing industry in the DACH region.

Our products and services accelerate sales processes, open up new sales channels and consistently increase process efficiency. We advance the digitisation of our customers and ensure the efficient marketing of multiple-variant products, systems and solutions. 

    Digitisation in sales and marketing

    The manufacturing industry faces numerous challenges, such as individual customer requirements, modular strategies, changing purchasing behaviour and strong competitive pressure. On top of this the market is subject to fluctuations with major crises and phases of strong growth. All of this requires sustainable solutions and a high degree of adaptability.

    With our CPQ software and consulting solutions, we advance digitisation in sales and marketing and sustainably secure your company’s goals: Increased efficiency, reduced costs, improved sales and future security. 

    encoway provides standard software and a unique full-service package

    We deliver sophisticated CPQ software that perfectly matches the business models and individualisation strategies of our customers. According to their specific requirements, our clients are provided with standard CPQ software, individual configuration solutions based on this software, and eCommerce solutions with 3D visualisation that impress both customers and dealers. encoway CPQ allows end-to-end processes and seamless interaction with IT infrastructures such as SAP ERP, Salesforce and Microsoft Dynamics CRM.

    encoway has outstanding expertise and industry experience. Our highly effective, experienced project management team uses professional project management to lead customer projects to success in a cost-effective, target-oriented and partnership-based way.

    The encoway Consulting team provides in-depth, end-to-end consulting services that cover everything from the customer's specific requirements to efficient processes and the right data structures.

    Solution-oriented maintenance and other services help our customers to fully exploit the potential of our powerful CPQ solutions on a sustainable basis.

    20 years of expertise and experience

    The extensive expertise and dedication of our employees is the foundation of our company. Our unique working atmosphere is characterised by both curiosity and passion. 

    Founded in 2000, encoway currently employs over 200 people. With double-digit growth rates in recent years, we have become one of the leading specialists in the CPQ market. encoway is part of the Lenze Group, an internationally successful supplier of electrical drive solutions and automation systems.

    Sustainable and innovative

    encoway started out as one of the pioneers of knowledge-based configuration, which is among the most important technologies in the history of AI. Today, we continue to maintain a close relationship with universities and colleges, for example through research projects, scientific papers and our strong commitment to promoting young talent. 

    We are constantly working on the upgrading and enhancement of our offerings, software products and services. As part of Lenze.Digital and with the DOCK ONE innovation laboratory in-house, we have a broad portfolio and are a sustainable partner for harnessing the potential of digitisation for the industry.

    We are industry experts

    Our market is the capital goods and manufacturing industry. Producers of components, equipment, and construction products as well as machinery manufacturers – our customers produce and sell multiple-variant products, solutions and systems. These include both SMEs and large companies, most of which operate worldwide. Our customer relations are based on a spirit of partnership that strives for mutual success. 


    encoway Management