encoway – a leader in market-oriented variant management

encoway stands for the successful integrated marketing of modular products. Our high performance software products ensure a comprehensive increase in efficiency for sales and marketing processes from product communication right through to quotation preparation and order creation.

Many companies are facing great challenges from the growing social need for individuality and short innovation cycles and it is getting more and more important to interconnect the internal and external product variants. The desired sales-driven market coverage for a product determines the outer variance. The internal variance is controlled using a cost-driven production logistics management system. Today, progressive companies are able to create a smart link between the two. This, along with customized service and an attractive presentation of the product range, determines the competitiveness and economic success of most manufacturing companies today.

Our goal is to support our customers in overcoming conflicts between the internal and external variance. We call this “market-oriented variant management” and we always strive to be the best!

Standard for Variety

We deliver standard software ideal for our customers’ business models and individualization strategies.

Our software products CPQ Sales and CPQ Showroom set new standards in the market for CPQ systems (Configure – Price – Quote).

Whether ATO, CTO or ETO, encoway’s software already includes the standard features required for the optimum sales processes such as configuration, pricing and quoting functions, and much more besides. We adapt our software products to meet the customer’s needs without sacrificing any outstanding standard features. The standard for variety!


Standard Software tailor-made – with the perfect solution for every customer

The requirements defined by our customers for a suitable sales and configuration solution are as varied as their products, and we have made a virtue out of necessity.

Our software is more than just a product. Like many of our successful industry customers, we have created a unique modular platform concept. This cleverly combines the advantages of standardization with the necessary adaptability. And we have even already developed standards for these adaptions.

Most “typical” customer specifications can be covered by defaults and predefined customizing of product standards. This is a matter of course for configuration experts!

And when it comes to special requirements such as linking things up to customer-specific processes, or developing individual user interfaces, we are the right people for the job. Our standards provide comprehensive individualization options to cover practically any requirement. Apart from square wheels perhaps.

Customers and their markets

Mechanical engineering, electrical industry, service providers – the list goes on. Our customers produce and sell products and services with a whole range of variants. Our customers include both medium-sized and large companies, and are usually among the most successful in their respective industries. We are proud to be able to contribute to their success with our software solutions.

Passion – Our drive for success

We are a company of conviction! We are convinced that we can always deliver valuable solutions for our customers. The expertise and strong commitment of our employees are the foundation of our company. Our unique working atmosphere is characterized by curiosity and passion. We work in collaboration with our customers for mutual success.

A passion for variety!

Industry expertise – experience – ability to execute

We offer an integrated solution portfolio, one of the few on the market. It includes highly-efficient standard software, a high level of technological and project competence and a sophisticated service concept. Our customers benefit from our consulting expertise based on our extensive knowledge of the industry. We understand the modular strategies and business models of manufacturing companies across their entire value chains.

We always demand the best, so we also want to provide the best solution for our customers. Not only a high level of expertise is important, but also competence in implementation. This "Ability to Execute" is the drive for growth that has taken us to the top of our field.

Figures – Data – Facts

encoway was founded in 2000 and currently has around 200 employees. With double-digit growth, we are one of the leading specialists in the CPQ-market.

encoway is part of the Lenze Group, an internationally successful provider of electrical drive solutions and automation systems.