Use CPQ data strategically: Business Intelligence now seamlessly integrated

Which machine do we offer most frequently in our main sales region? Which product variants tend to run under the radar – and which are particularly in demand? How does the supply behaviour affect production and purchasing?

Those who can answer such questions quickly and soundly make better decisions – and gain a clear advantage over companies that still rely on gut feeling. By using our CPQ solutions, you generate valuable offer and configuration data on a daily basis. However, analysing this data was often time-consuming until now. Our new BI data interface changes this: it automatically transfers your CPQ data to modern business intelligence tools in a structured way. With just a few clicks, you can generate well-founded insights for your product strategy, sales or production planning.

From CPQ quotation data to strategic action


Business Intelligence (BI)
stands for the systematic collection, analysis and visualization of business-relevant data. BI tools such as Power BI, Tableau or Qlik structure complex information and make it more easily accessible as dashboards or reports. This provides you with a sound basis for decision-making for your business strategy.



Business intelligence from CPQ data – your benefits at a glance:




  • Automatically export offer and configuration data from your CPQ system

  • Analyse variants, prices, regions and configurations in a targeted manner – for a strategically aligned Product portfolio

  • Recognising unexpressed market needs from non-commissioned offers

  • Derive early indicators for purchasing and production from open offers

  • Create individual dashboards and visualizations – for well-founded portfolio decisions, process optimisation and strategic reviews
Simple transfer of CPQ data with the BI Data interface

“Many companies find it difficult to organise portfolios in a targeted manner, to maintain them in the long term and to tidy them up from time to time, i.e. to discontinue products. This can be significantly optimised with the help of business intelligence.”

Dr Thorsten Krebs
Head of Consulting I encoway

Utilise the full potential of your quotation data!

Would you like to know how business intelligence works in practice? Our information page uses the example of HBC radiomatic to show you how quotation data was turned into a new successful product and provides you with initial entry points for your data-based corporate strategy.