What you can sell is not always what you should sell!
Industrial companies with a high level of product variety are under massive pressure: Growing product portfolios increase complexity in sales, drive up costs, and make targeted margin optimization more difficult. Product-to-Market is the first solution that makes product variety manageable – and turns it into measurable profit.
What risks does product portfolio variety entail?
Variety in the product portfolio opens up opportunities. But without transparency and targeted control, it quickly becomes a risk.
The result:
- Growing product portfolios without clear prioritization
- Declining margins alongside rising complexity costs
- Sales driven by gut feeling instead of profitability
- An unmanageable flood of sales data
- Business decisions based on assumptions rather than facts
A lack of transparency in variant management leads to flying blind: companies sell too slowly, too expensively, and too unprofitably in the long term.
Rethink sales. Actively manage complex product portfolios.
How does Product-to-Market support the management of complex product portfolios?
Product-to-Market (P2M) is the first AI-powered software solution for portfolio management in sales. It analyzes sales and product data, evaluates each product variant based on its contribution to company value, and guides your sales toward maximum margin, delivery reliability, and predictability. Sales teams receive recommendations directly within their familiar systems – not after years, but within weeks.
Product-Scores
See at a glance whether an order is worthwhile
Product-to-Market analyzes your sales data and evaluates each product variant using structured criteria such as margin, deliverability, complexity, and strategic relevance. The results appear as Product Scores directly in your familiar sales systems – such as CPQ or CRM. This allows your sales team to instantly recognize which products make economic sense – and which should be avoided.
Product Scores are delivered as contextual nudges: concrete recommendations for high-margin products, suitable product alternatives, and cross-selling potential. This makes sales steering effective without overloading the sales team.
Impact Dashboard
Identify untapped potential
In the Impact Dashboard, Product-to-Market condenses relevant sales data into clear insights. You can see at a glance how measures impact margins, portfolio performance, and sales behavior – and where untapped opportunities lie:
Attention! 15 customers are at risk of churning. Identify exactly which ones and take targeted action now.
Our guide for you to download
From flying blind to dynamic sales steering
Your sales organization makes countless decisions every day – but in critical moments, key information is often missing.
Our practical guide shows how to transform your sales organization step by step from gut feeling and ad-hoc decisions to data-driven, adaptive steering.
What you’ll learn in the guide:
- Why the real problem is not missing data, but missing clarity at the moment of decision
- How sales steering can systematically evolve across five maturity stages
- Which concrete steps deliver immediate impact in sales
- And how to build AI-based, dynamic sales steering with Product-to-Market
Product-to-Market: Enabling manufacturers of highly configurable products to finally sell with high profitability
Product portfolio management
… always has a clear view of the market and products.
… actively manages variants.
… makes fact-based decisions for a profitable, lean portfolio.
Sales
… recognizes high-margin products at a glance.
… receives contextual recommendations directly within familiar sales systems.
… intuitively sells what truly benefits the company.
Executive management
… acts strategically instead of reactively.
… makes decisions based on reliable data.
… creates security, agility, and profitability – even in uncertain markets.
Frequently asked questions about Product-to-Market
Product-to-Market supports sales with concrete action recommendations directly in the sales system. Instead of introducing additional tools, sales teams receive clear guidance on which products are profitable, deliverable, and strategically relevant. Dashboards also provide transparency on portfolio performance, margins, and risks, supporting targeted sales steering.
As product variety grows, complexity costs, decision effort, and lack of transparency increase. Without data-driven portfolio management, it becomes very difficult to make consistent, economically sound sales decisions.
Product variety becomes a risk when there is a lack of transparency regarding margins, value contribution, and complexity. In this case, too many variants lead to declining profitability and inefficient sales processes.
Companies use variant management to keep growing product variety under control – through clear rules, modular structures, and consistent product logic across sales, engineering, and production.
Dynamic sales steering describes aligning sales decisions with market, customer, and delivery situations based on data. Analytics and AI continuously evaluate sales data and translate it into action recommendations directly at the point of sale. This creates an adaptive control loop that continuously refines product priorities, strategies, and sales processes. In our guide, you will learn how to transform your sales organization step by step toward dynamic sales steering.
Margin optimization is achieved by systematically identifying profitable and unprofitable variants. Product-to-Market provides transparency on the value contribution of individual products and guides sales toward profitable configurations.
Product-to-Market automatically analyzes sales and product data, prioritizes relevant information, and prepares it close to decision-making – without manual evaluations or additional analytics tools.
Product-to-Market uses AI to identify complex patterns in large datasets and consistently evaluate product variants based on their value contribution. This creates scalable, data-driven decision-making foundations for portfolio management and margin optimization.
Get in touch now and test Product-to-Market for three months!
In a survey of 120 industrial companies, we identified the biggest challenges in variant management. With Product-to-Market, we provide the first AI-powered solution to address them.
Receive Product Scores based on your sales data within just a few days – plus valuable portfolio insights. No risk, no effort – but immediately measurable results.
Dr. Maximilian Kissel
New Business
+49 (0)421 – 33003 – 500