Blum: We turn the opening and closing of furniture into an experience

The Austrian company Julius Blum GmbH is a global manufacturer of functional furniture fittings. The company strives to create perfect motion for fitting solutions for increased comfort in all living areas. The needs of the user are at the centre of everything Blum does and this also applies to the product communication. During the development of the online product configurator, Blum and encoway insisted on the very highest standards.

The product configurator from Blum has been successfully in use worldwide for some time now and is constantly being enhanced. The online configurator for carpenters is available on the Blum website and is also integrated into dealers’ websites. The user starts by entering the respective product line, for example lift, box, or divider systems.

The online product configurator from Blum guides the user step by step to the best fitting solution

Step by step, the user is guided through the application until the perfect, tested, installation-friendly fitting solution is found. The input can be corrected, and individual adjustments to the selection are possible at any time. The generated parts lists can be printed and saved as a Word or PDF file. Assembly and planning documents can also be produced. Other features, such as single product search, calculation of front weights, and uploading of partial configurations using Web codes make it easier for the carpenter to quickly find the right solution. The configured fitting solution can, if required, be further processed as a compilation in 3D CAD formats.

In April 2016, the product configurator was presented with the Inka Award for outstanding product communication!

The Blum product configurator can be accessed via