Green configuration - Aspekte der Nachhaltigkeit

Sustainability in companies – this is how green configuration helps!

The topic of sustainability has not just been relevant since yesterday. The topic will continue to gain relevance for manufacturing companies in the future. Political conditions, changing customer behavior, and new expectations of suppliers are forcing companies to respond to the issue. One possible response is to make sales more sustainable as well, with green configuration.

Table of contents

Green configuration – what is it?

Until now, the sales department has offered its customers the most suitable product for their requirements. This process is already supported in many companies today with a product configurator.
Green configuration is a product configuration that is extended by the aspect of sustainability. Green configuration makes sustainability aspects visible in the first place. In addition, a configuration can be optimized according to sustainability aspects, thus saving resources in production as well as during operation. This makes it easy to find the most sustainable variants of your products and offer them to the customer.

The “pressure” of sustainability

Sustainability has become an important social issue. From a business perspective, the term Corporate Social Responsibility (CSR) is particularly relevant. After all, companies also want to and must assume responsibility for today’s and tomorrow’s society. For one thing, their customers are increasingly demanding it. On the other hand, ecological production with a view to saving resources is often already one of the goals of many companies.

The requirements from politics

Companies are also increasingly being held to account by legal framework conditions. CSR reporting requirements have been in place for some companies since 2017. “The aim of the directive is in particular to increase transparency about environmental and social aspects of companies in the EU. This involves information on environmental, social and employee issues as well as respect for human rights and the fight against corruption and bribery,” writes the Federal Ministry of Labor and Social Affairs (BMAS).

There are also increasing commitments to energy efficiency labels that look at entire systems rather than individual components, for example in heating systems or DIN EN 61800-9 for drive systems and power electronics. It is obvious: the legal framework is becoming more and more stringent. These regulations can often only be enforced with time-consuming individual calculations or with the help of a configurator.

Employees also want sustainability

But it is not only external pressure that is increasing. Even the company’s own employees are placing more and more value on working for a company that operates sustainably. For example, 56 percent of schoolchildren and trainees consider the issue of climate protection to be very important. In addition, more than 47 percent say they look for climate and environmental protection in an employer (according to the Azubi-Recruiting Trends 2020* study).

Particularly with regard to the shortage of skilled workers in plant and mechanical engineering (and also in general), it becomes clear that the topic of sustainability should be taken seriously not only because of political pressure. The topic of sustainability is also becoming an increasingly relevant aspect in order to be able to inspire young talent about one’s own company.

What can green configuration do for sustainability?

green configuration - das kann CPQ

At the beginning of an engagement in the field of sustainability, it is about making sustainability data visible. For example, the water consumption of a machine or the energy efficiency classes of individual components must be displayed. In the second step, this data often needs to be aggregated. The data must therefore be added together for systems, for example, or compared with each other. After all, this is the only way you can comply with legal requirements.

Particularly when it comes to making sustainability aspects visible as early as the sales process, CPQ software (Configure – Price – Quote) can make an important contribution. But with CPQ, you can do more than just display sustainability data: You can also work with the data. Through green configuration, you can select the most sustainable product or compare different alternatives based on sustainability aspects.

What can encoway CPQ do for you?

Below are some examples to give you an idea of how encoway CPQ can support you in the area of sustainability.

green configuration- ressourcenschonende Konfiguration

Resource-saving product configuration

Through a product configurator, only what your customers really need is sold and produced. You can assemble individual products and do not need to keep products in stock unnecessarily – keyword batch size one. In addition, our product configurator can only be used to assemble buildable products whose functionality is assured. So there are no misproductions and no constant demands from sales to production. This saves you time, energy and resources in the production process.

green configuration - Nachhaltigkeitsdaten vergleichen

Presentation of sustainability data

With encoway CPQ, you can configure a machine, for example. Afterwards, the configuration not only outputs a quotation and a bill of materials, but the consumption of the machine can also be displayed. So you and your customers know at a glance how much water, electricity and other resources the machine consumes during operation.

green configuration - Nachhaltigkeitsdaten vergleichen

Comparison of sustainability data

In addition to the pure presentation of the individual sustainability data, these can of course also be compared with each other. Does your customer want to know how much more efficient the new drive is compared to the old one? Then a comparison by configuration is no problem. This means that you and your customers know at a glance, for example, which engine is more efficient – without having to spend a long time searching for data in the documentation. You can thus quickly find the most sustainable variant of a product.

auf Nachhaltigkeit optimierte Produkte

Products optimized for sustainability

With encoway CPQ, you can not only compare the individual sustainability aspects, but also select the most sustainable aspects already during configuration. Guided Selling guides you step by step through the configuration. You can enter your requirements in the configurator and automatically optimize the configuration according to sustainability aspects. This way, you can easily configure the right solution for your requirements, which is also the most sustainable solution.

grünes Energieeffizienzlabel

Energy efficiency label configuration

You know the energy efficiency values for your individual components, but not those of a system configuration built from them? In the end, however, your customers want an energy efficiency label for the entire system or machine and not just for the individual components. In addition, in many areas there is also an obligation to issue energy efficiency labels for entire systems (e.g. for interconnected systems from the heating sector). With our configuration software, you can easily configure the required energy efficiency labels at the same time.

green configuration - es kommt auf die Datengrundlage an

Standing out from the competition – the sustainability score

With encoway CPQ you not only offer your own employees the possibility to display sustainability data and work with you. You can also present the sustainability aspects quite transparently to your customers. With a product configurator on your website, your customers can easily configure products themselves and also optimize them for sustainability. Or you can offer your customers their own sustainability score. This means that your customers can very well assess for themselves on your website, without support and know-how, whether machine A or B is more sustainable.

Designing sustainable configuration flexibly – it all depends on the data basis

In addition to the above examples, encoway CPQ can also help you present and use sustainability data in other areas. It always depends on the available data, which is often highly industry-specific. These can usually be seamlessly integrated into encoway CPQ.

For our environment, your customers and employees, and the legal framework, it is becoming increasingly important that you act sustainably and also offer sustainability. This is the only way that companies will be able to prevail over their competitors in the future.

Want to learn more about sustainability and CPQ?
Then feel free to contact us. You know your requirements and we know the
right solution.

Stefan Keinitz
Stefan Keinitz

Subject Leader Product and Data Modelling, encoway GmbH
LinkedIn

Sources:

Studie Azubi-Recruiting Trends 2020: https://www.testsysteme.de/studienarchiv

Bundesministerium für Arbeit und Soziales: https://www.csr-in-deutschland.de/DE/CSR-Allgemein/CSR-Politik

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schnellstmöglich bei Ihnen.

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sales-team-rund2

We are here for you:
Ina Breitenfeldt & Torsten Reichmann
Office hours: Monday to Friday 8 am to 5 pm.

Write to us
Write to us and we will get back to you
as soon as possible.