encoway is further expanding its solution portfolio for digital sales and, as part of a strategic partnership, is adding the established B2B‑e‑commerce‑solution from Possehl Online Solutions. Under the new name encoway Commerce the product complements the existing offering around CPQ and dynamic sales steering (P2M), creating an end‑to‑end customer journey from configuration to digital checkout.
For more than 25 years, encoway has been one of the leading providers of CPQ, configuration solutions, and variant management. With encoway Commerce encoway now offers an integrated sales tool that enables industrial SMEs to seamlessly map their complex products and variant structures in digital sales.
In mechanical and plant engineering, it is crucial to make complex products and spare parts easily accessible online. With encoway Commerce, we provide an e‑commerce solution that makes this complexity manageable and enables companies to successfully take the step into digital sales. Together with Possehl Digital, we are creating a robust and scalable foundation.
encoway Commerce – fully digital sales from the first click to checkout
Sales teams in industrial SMEs face increasing pressure: product portfolios are becoming more complex, customers expect digital self‑service experiences, companies want to reduce service efforts, and new digital business models are gaining importance. At the same time, sales processes must remain fast, efficient, and scalable. Many SMEs also struggle with heterogeneous system landscapes, manual quotation processes, and limited resources for digitalization.
encoway Commerce addresses these challenges by making it possible to structure complex industrial products online, automate quotation processes, and integrate customers directly through intuitive self-service flows. The solution is specifically designed for the industry‑specific needs of medium‑sized manufacturing companies.
Companies benefit from a consistent sales experience along the entire digital customer journey. No-code–configurability ensures short time‑to‑market‑time‑to‑market cycles, while the high level of standardization combined with deep industry specialization ensures that even complex industrial business rules can be easily digitized. The solution is also based on a stable technological foundation, continuously developed and supported by Possehl Digital Services. encoway Commerce integrates flexibly into existing system landscapes and connects seamlessly with CPQ to ensure consistent product and pricing data.
Through its close alignment with encoway’s CPQ technologies, the new solution enables additional scenarios for digital sales processes (e.g., self‑service configuration) and helps companies reach their customers even more precisely and efficiently.
encoway is the ideal partner for us because the company does not see commerce in isolation, but as part of an end‑to‑end industrial sales process. Together, we offer a solution that brings together standardization, flexibility, and deep industry expertise in a meaningful way.
About Possehl Online Solutions
Possehl Online Solutions develops and operates industry‑specific B2B shop solutions for industrial SMEs. The focus lies on economically predictable, standardized commerce platforms that adapt to complex product and sales structures. As part of the Possehl Digital portfolio, the company works closely with Possehl Digital Services, which takes on the technical responsibility for operation, further development, and integration. This way, Possehl Online Solutions combines market‑driven commerce expertise with a long‑term stable technological foundation.
B2B e‑commerce that understands industry
encoway Commerce turns complex products into an intuitive shopping experience. From CPQ to checkout, everything runs seamlessly, automatically, and at scale — for faster deals and happier customers.