Visual configuration

Make your products experienceable

What is already an established standard for consumer goods is becoming increasingly important for capital goods as well. Existing and prospective customers value transparency more than ever, and want to know what they are getting right from the start. With a 2D or 3D visualisation integrated into your CPQ solution, you can easily fulfil this wish. Regardless of whether a prospective customer configures this on a laptop or tablet together with your sales team, or alone in the webshop, they immediately get a picture of their individual solution or product variant.

Benefits at a glance:

  • Present complex technical aspects in an easy-to-understand way
  • Sell faster with effective customer interaction
  • Individual and compelling product experiences

Understand complex products better

Visualisation simplifies complex configurations. Individual parts and components can be easily placed in a given space or casing using drag-and-drop. The product model generated can be rotated, scaled and moved interactively. Based on parametric 3D models, you can already see during product configuration how selected options and parameters visually affect the solution. Thanks to the defined rules of the configurator and integrated CAD models and data, the feasibility is also guaranteed at all times. Customer-specific tested products, systems or plants are thus created before the eyes of your customers.


Preview Visualisierung Video

To protect your personal data, your connection to the video streaming provider has been blocked. Click to unblock the video streaming provider. By loading the video you accept the video streaming provider’s privacy policy. More information about the video streaming provider’s privacy policy can be found here: Google - Privacy & Terms

Visual configuration with encoway CPQ

Get insights in encoway´s solutions for visual configuration and book your personal demo.

Request demo


Selling more successfully

Enhancing the configuration with a visualisation provides your sales force with a compelling selling point and creates individual customer experiences for all aspects of your portfolio. Real-time abstract technical data becomes tangible and understandable. And customer-specific solutions already start to take shape during the sales process. This creates trust and supports the purchasing decision, because the more convincingly and realistically you present your products, the more of them you will sell.