Excellence in digital marketing
- How can our customers find the right product / set?
- How can we offer our customers added value?
- How can we manage this product variety?
Not only the customers of Phoenix Contact benefit from the new solution. The advantages for the company itself are numerous: from the increase in customer inquiries and the accelerated internal processing to the strengthening of the customer relationship and the brand values. “Thanks to the significantly simplified marketing of electronics housings with connection technology, the motivation of the global sales organisations has also increased,” says Stefan Derenthal, Director of Marketing Communication at Phoenix Contact. “and we intend to expand on this in the future with customer-specific individualisation options”.
encoway realised the selector on the basis of an expandable configuration platform. Matthias Tieben, Senior Project Manager Marketing Communications at Phoenix Contact: “The long-standing collaboration with encoway is extremely successful. Using existing function modules and uniform data model structures, we are able to quickly develop and enhance configuration tools.”
The Housing Select 2.0 configurator can be accessed with the WebCode #0512 via free-text search on the Phoenix Contact website.