Key market changes for manufacturers of multi-variant products, including recommendations on how companies can remain competitive in 2030.
In our new study, we got to the bottom of the most burning questions surrounding B2B sales and examined the key changes in the market. The study “B2B sales of multi-variant products 2030″ summarizes the most important results from more than 150 responses from the market.
Buying behavior in B2B is changing rapidly. Today, prospective customers complete two thirds to three quarters of their decision-making process online before they make initial contact with the supplier. If you are not visible here or do not offer relevant content, you will lose potential customers.
In the study you will learn,
- about the challenges that manufacturing companies face in variant management today,
- how companies are dealing with the trend towards hybrid sales,
- where particularly great potential is seen in digitalization,
- where artificial intelligence is predicted to play a major role in sales – and where not.
The results show: Companies that invest in digital consistency, variant management and innovative technologies now will secure decisive advantages for the future.
Find out for yourself what challenges and perspectives characterize B2B sales and benefit from forward-looking solutions:
