When product launches stall because translations are missing, things quickly get expensive: teams are left waiting, quotes are delayed, and new markets remain out of reach. This is exactly where our new AI-based translation function in the encoway CPQ Studio comes in. It translates technical, sales and marketing-relevant product data in just a few seconds – directly where this data is maintained anyway.
Why translations have been a real brake pad so far
Product managers, modelers and sales teams know the problem: new products, new variants or new sales regions are added and suddenly hundreds of text modules in English, French or Mandarin are missing.
The current methods of translating product data are laborious:
→ Export texts,
→ Translate externally,
→ Check manually,
→ Copy back,
→ Correct again…
… and repeat for any new change.
This procedure not only costs several days to weeks of time, but also a lot of money – and often leads to inconsistent terminology afterwards, which can cause misunderstandings in sales.
AI-powered translations – right where your product data lives
With our new AI‑based translation feature, all that effort disappears. Directly in the encoway CPQ Studio you will find an integrated translation function with which you can:
Receive multilingual product data instantly
→ No more waiting for days or even weeks
Translate at lower cost
→ For significantly less than external translation agencies
Work without system breaks
→ No exporting, no copy‑paste, no additional tools required
Translate with full context
→ Including company‑specific wording and consistent terminology
This produces translations in seconds that previously took days or weeks.
Faster product data = more speed in sales!
Whether you are opening up new markets, launching a new product or updating existing data: With AI-based translation, your multilingual product data is available immediately. This is particularly helpful in international sales where speed often determines competitiveness.
Up to 75 % lower translation costs
External translation agencies charge €0.07 to €0.20 per word – and at the same time, internal translations tie up highly qualified (and highly paid) employees. Our AI solution drastically reduces these costs: You benefit from low costs per word in the prepaid model, a free quota for testing and two package sizes for transparent cost control.
Practical examples from pilot projects show that even smaller portfolios can quickly save several thousand euros.
Safe, shielded, European.
The AI translations are based on Azure OpenAI with hosting in the EU, fully compliant with data protection regulations and without training use of your content. You do not have to pass on your data to external parties and benefit from a state-of-the-art security architecture.
Video: Quick and easy AI translation in encoway CPQ Studio.
(Click on the button on the right to enlarge)
Frequently asked questions about AI translation in encoway CPQ Studio:
Translations are billed per source word.
The AI‑based translation uses Azure OpenAI (EU hosting): your data is not used for training purposes and remains within your system environment.
